Welcome to the new world of free products, services and information. This is the concept that governs the web 2.0 and the new media. It has started being implemented in the offline world too. This is the outcome of too much production and offer and a modern sales technique. Actually all those free stuff eventually lead to the generation of more sales. This may sound somehow contradictory but as soon as the reasoning is explained it is obvious. Free stuff works as a lure. All that wealth of information can help a potential customer to decide if a product or service is suitable for him/her. Moreover it can be a dynamic presentation on the salesman toolbox.
Examples
Let’s give two examples to make the above statement more clear and comprehensible; one concerning an online business and one concerning the regular offline business. The online example: suppose you want to market / sell a new piece of software, you can write an ebook or a series of posts, videos, podcasts, etc. about the procedure or the function that the software you sell does. Then you can connect the written procedure or function with your software (via link or reference) and have an effective sales and marketing tool. The offline example (just to show that this technique is exactly as efficient as in the online world) might be the following: you have a marketing firm specialized in public relations, you can provide a sort of free services as a starting series of PR campaigns and in order to start a potential client base and to create a relationship with them.
Future Predictions
The trend of “everything is free” will continue to grow rapidly in terms of customer consumption and marketing technique. Each of those products, services and pieces of information will have a referring part that is the underlying hidden marketing / sales message.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment