Great Brands…

Great brands not only sell like crazy; they also provide a unique consumer experience. They tell a story. A great brand name is Warcraft. It started as a game and it has evolved into a whole philosophy. Warcraft originally was a strategy pc-game. There are 3 series of warcraft: warcraft 1 (Orcs and Humans), warcraft 2 (Tides of Darkness and the expansion: Beyond the Dark portal), warcraft 3 (The Rhein of Chaos and the expansion: The frozen throne). Later came the ultimate MMRPG World of Warcraft and its latest expansion The Burning Crusade. But Blizzard (the computer game manufacturer company) does not sell only software but also books, comics and other merchandise. Blizzard has created a successful brand build upon a wonderful story. It’s that story that sells like crazy. There are many other similar titles both for the strategy and the MMRPG game that simply cannot compete warcraft because of the strong community it has build over the years and is based on an evolving and absolutely consistent story. Figures appeared in previous versions of the game appear again in the multiplayer game giving the players a strong feeling of consistency and a flashback. When one remembers one in-game character from its childhood switching to another massive multiplayer role playing game is getting almost impossible. There is strong emotional connection with the game. That is the ultimate branding technique. Connect the brand with the users in such a strong emotional relationship that can never be replaced.