The steps of sale

Others refer to it as the marketing or sales cycle and others as the steps of sales. No matter how it is called or how many steps of sales exist, one thing is sure. In order to obtain a new client or customer there is a certain procedure. The client should pass through some phases. Those phases are in general: Cognition of existence, Product Knowledge and Readiness for sale. In the first stage the customer gets aware of your product or service and of your existence. In the second step he becomes familiar with the product either he/she learns a lot of things or he/she knows of the basic features of the product. In the last stage the customer is ready for action that is to buy the product. It is not as much important to name correctly the steps or to break those down to even more stages, as the comprehension of that exact process. There are four types of customers: those who know nothing, those who know little or many, and those who are ready. It is of great importance for a successful sale for the customer to go through all stages step by step. The immediate transference from stage 1 to stage 3 is exertion of great press. The customer should successively transfer from stage to stage and this may require more time (e.g. more visits) and effort but in exchange it will build a strong relation between you and your customers, repeated sales, word – of – mouth and many other advantages.