Why Second Life is a great marketing tool?

Note: This is not a thorough list but some quick thoughts that just occurred to me.

Because it is very unlikely that someone will randomly visit an unknown site (that is yours) to him/her. In second life someone may wander around and come across your virtual office or home.

Because it can be suited both for high and low involvement products and services: It can generate sales of products and services that are usually bought on an impulse (commodities, low involvement, etc). On the other hand it can create increased brand loyalty and preference (even brand awareness) for high involvement products (When someone visits one major brand’s store, a real shopping experience may be simulated).

Because everyone could freely network, join groups, make connections with others. In real world and even in other forms of online communication, sometimes things are more (not difficult but) complicated.