Personal touch and human presence for online success...

I read an article about how can the human presence build online sales and increase conversion. You can find the article here: http://www.imediaconnection.com/content/9597.asp (in imedia connection; brought by The Marketing Experiments Journal). The article cites that just a few changes in our webpages (so that they bear a more personal touch and have a human presence) can have a major impact in sales. The experiment carried out, showed that the same page had a 40.7 percent increase in sales by just converting the text to first person, adding a photo of the writer and his/her signature. Well, next time you write something, you‘d better keep it personal and be direct...

Further reading about direct and indirect ad copy at a previous post: http://zip3.blogspot.com/2006/04/ad-copy.html