I wonder why sometimes –well, actually many times, corporations deny free advertising. This happens all the time when a university or post-graduate student chooses a corporation as a case study for a subject. They deny to give information about the company and its activities. I certainly understand that some information is confidential and classified and they cannot reveal it but there are many things that they can pass to a student or a group which chooses that corporation as their assignment.
This is the way I think, correct me if I am wrong:
When a student or a group approach me I would at least be kind enough to listen to them. When they say that they chose me as their assignment that would be a great occasion for my company because they know my company and they respect it. They chose ME! They prefer to study me because either I have conquered their hearts or at least I have an impact (even a negative one) on them. That is publicity; and it’s free. By all means I don’t want to waste it! I will release the information that is not confidential and with great pleasure, as a matter of fact. That information will not go to the competition; that would be presented in a class full of potential customers. Many students will hear about me, they will get aware of me, they will learn about my tactics, they will remember me when they purchase relevant products and ideally they will switch brands. Actually the student or the group of students, with this assignment may switch brand because they will inevitably get highly involved. Even if they are already buying my products now, at least I have that information available and I have built some relations.
In most cases corporate managers deny that information either out of luck of time -customer acquisition and public relations seems to them like a waste of time!!!- Or they just don’t care! They usually don’t even deny that information kindly; they just ignore you like they want to irritate you as much as possible. Well Done! You turn your prospective customers into enemies which will never buy again from you and furthermore they will spread negative publicity about you!
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Sunday, September 09, 2007
Saturday, August 18, 2007
Bits of Knowledge Post Series (less than 100 words)
Post 1: Blog Monetization
There are three main ways to monetize on your blog. Firstly, you can put advertising from a major advertising network (such as Google Adsense, Adbrite, BlogAds, etc.) and earn by clicks or impressions. Secondly, you can sell affiliate products, that is other people products and services and earn a commission. Thirdly you can sell your own products and services.
There are three main ways to monetize on your blog. Firstly, you can put advertising from a major advertising network (such as Google Adsense, Adbrite, BlogAds, etc.) and earn by clicks or impressions. Secondly, you can sell affiliate products, that is other people products and services and earn a commission. Thirdly you can sell your own products and services.
Sunday, May 06, 2007
How to use traffic exchange to earn money on the internet
Traffic is the most precious thing on the internet. Traffic can generate impressions, sales, can promote ideas, thoughts, can connect people, teams, etc. Traffic exchange is the mutual surfing of other people webpages. Someone sees the content of other people and in exchange other people see what he/she display on his/her website. One can utilize the traffic generated by traffic exchange and earn money through the internet. In this post I will show you some ways to do that.
Sales through traffic
Provided that you surf a lot you get lots of credits to use. Once a credit is used one people visits your website. More traffic leads to more visits. More visits can potentially lead to more sales. If you have a website where you sell products and services you need traffic in order to build sales. If more people visit your online mall, it is more likely that you find people interested in what you sell. So more traffic means more potential customers.
Impressions through traffic
You can use traffic exchange to share ideas, thoughts, to exhibit your talents and your services. If you are an expert in something, you may utilize increased traffic to “sell” yourself. By doing so you may reap potential future benefits. Suppose for example you are a consultant in a specific business area. You can advertise yourself through the net and gain more visibility and recognition. Visibility and recognition will eventually lead to more demand of your services and whatever you have to offer – give – say – etc.
Earning though advertising
On fine and very popular way to monetize on a website is by selling advertising space. There are many web services providing every website owner the opportunity to host ads of their clients. Traffic Exchange may boost the traffic of such a site. If the visits to a website that hosts ads will increase so will the advertising earnings. One can either earn through the visits of other traffic exchange users or through any clicks to the ads (that are more likely to be clicked when the traffic is increased).
Sales through traffic
Provided that you surf a lot you get lots of credits to use. Once a credit is used one people visits your website. More traffic leads to more visits. More visits can potentially lead to more sales. If you have a website where you sell products and services you need traffic in order to build sales. If more people visit your online mall, it is more likely that you find people interested in what you sell. So more traffic means more potential customers.
Impressions through traffic
You can use traffic exchange to share ideas, thoughts, to exhibit your talents and your services. If you are an expert in something, you may utilize increased traffic to “sell” yourself. By doing so you may reap potential future benefits. Suppose for example you are a consultant in a specific business area. You can advertise yourself through the net and gain more visibility and recognition. Visibility and recognition will eventually lead to more demand of your services and whatever you have to offer – give – say – etc.
Earning though advertising
On fine and very popular way to monetize on a website is by selling advertising space. There are many web services providing every website owner the opportunity to host ads of their clients. Traffic Exchange may boost the traffic of such a site. If the visits to a website that hosts ads will increase so will the advertising earnings. One can either earn through the visits of other traffic exchange users or through any clicks to the ads (that are more likely to be clicked when the traffic is increased).
Monday, April 23, 2007
Professional blogging
Blogging for money or fame? There are two types of professional bloggers: Those who blog for money and those who blog to brand their businesses or themselves.
The former earn money mainly from advertising and sales. They advertise through an advertising network such as google Adsense, BlogAds, etc, or they manually arrange advertising deals.
The later blog about products, services and information that they sell through their blog or another linked site. The sales model may be consisted of their own made products or affiliate products.
The former earn money mainly from advertising and sales. They advertise through an advertising network such as google Adsense, BlogAds, etc, or they manually arrange advertising deals.
The later blog about products, services and information that they sell through their blog or another linked site. The sales model may be consisted of their own made products or affiliate products.
Monday, March 19, 2007
Paid to Read Industry
In this post I express some thoughts about the industry of “paid to read” stuff.
The “Paid to Read” phenomenon has been taking place for a while on the internet. Paid to read is meant to refer to an advertisement or a message carrying an advertisement (on it) in which someone is being paid just for reading. That kind of “business” can take several forms; most of them are emails, on-site ads and links. There is always an intermediate part between the advertiser and the ad viewer. That part publishes the advertiser ads and offer one portion of the advertising revenue to the viewers. In that way, the service provider motivates people to read ads. Both parts; the intermediary and the client benefit; it’s a win-win situation. Some questions, arise though; for example what about the benefits of the advertiser? Does he/she win? Are one’s ads effective? Below, I try to offer some perspectives…
One can state that as long as people read the ads just for the money incentive there is no real attention to the advertising message but only passive clicking actions. On the other hand, advertisements not including any incentive have the same appealing: no one seems to really enjoy seeing ads. You may be amused with some ads but I bet you are not looking forward to turn your TV on or browse a magazine just to see ads. Ads are always distracting. They try to distract you from whatever you were doing to pay attention to them. In most occasions that is the case. It’s Seth Godin’s distraction marketing theory. Consequently, whether there is, or there is not an incentive (of any kind), people in most cases do not authentically look forward to read ads.
Thus coming to the very first question about the effectiveness of a “Paid to Read” advertising message, if an ad is being placed just to inform consumers about the existence of a product or service, I hold the opinion that both ways of advertising (paid and non paid ads) are almost the same (as concerns effectiveness).
As concerns brand preference and reminding ads my views are: Usual advertising costs a lot more expensive in traditional media that Paid to Read ads. That may lead to the association of a brand being advertised through traditional ways with high value and successful product / service. On the contrary, cheap advertising of paid to read messages might cast a lightly negative impact to the viewers. The previous statements concern ads that are trying to remind the product / service to the user (or call to act) and to improve conceived brand value. Contrary, when there is too much clutter on reminding advertising it may affect viewers of traditional media channels negatively while this is not the case for viewers that get paid to see them. In other words, “Paid to Read” ad networks can effectively bear a lot of ad clutter while other common networks cannot.
…some more views:
Most common and simple forms of “Paid to Read” services refer to emails containing a direct link or/and an embodied advertising.
I personally use some Paid to Read networks, I have been paid a few dollars. Of course in this industry no one should expect to get rich.
Almost all of the “Paid to Read” networks offer user referral systems.
There is also the “Paid to Click” alternative industry. This is very similar to the “Paid to Read” stuff. I will not analyze it (at least in this post).
The “Paid to Read” phenomenon has been taking place for a while on the internet. Paid to read is meant to refer to an advertisement or a message carrying an advertisement (on it) in which someone is being paid just for reading. That kind of “business” can take several forms; most of them are emails, on-site ads and links. There is always an intermediate part between the advertiser and the ad viewer. That part publishes the advertiser ads and offer one portion of the advertising revenue to the viewers. In that way, the service provider motivates people to read ads. Both parts; the intermediary and the client benefit; it’s a win-win situation. Some questions, arise though; for example what about the benefits of the advertiser? Does he/she win? Are one’s ads effective? Below, I try to offer some perspectives…
One can state that as long as people read the ads just for the money incentive there is no real attention to the advertising message but only passive clicking actions. On the other hand, advertisements not including any incentive have the same appealing: no one seems to really enjoy seeing ads. You may be amused with some ads but I bet you are not looking forward to turn your TV on or browse a magazine just to see ads. Ads are always distracting. They try to distract you from whatever you were doing to pay attention to them. In most occasions that is the case. It’s Seth Godin’s distraction marketing theory. Consequently, whether there is, or there is not an incentive (of any kind), people in most cases do not authentically look forward to read ads.
Thus coming to the very first question about the effectiveness of a “Paid to Read” advertising message, if an ad is being placed just to inform consumers about the existence of a product or service, I hold the opinion that both ways of advertising (paid and non paid ads) are almost the same (as concerns effectiveness).
As concerns brand preference and reminding ads my views are: Usual advertising costs a lot more expensive in traditional media that Paid to Read ads. That may lead to the association of a brand being advertised through traditional ways with high value and successful product / service. On the contrary, cheap advertising of paid to read messages might cast a lightly negative impact to the viewers. The previous statements concern ads that are trying to remind the product / service to the user (or call to act) and to improve conceived brand value. Contrary, when there is too much clutter on reminding advertising it may affect viewers of traditional media channels negatively while this is not the case for viewers that get paid to see them. In other words, “Paid to Read” ad networks can effectively bear a lot of ad clutter while other common networks cannot.
…some more views:
Most common and simple forms of “Paid to Read” services refer to emails containing a direct link or/and an embodied advertising.
I personally use some Paid to Read networks, I have been paid a few dollars. Of course in this industry no one should expect to get rich.
Almost all of the “Paid to Read” networks offer user referral systems.
There is also the “Paid to Click” alternative industry. This is very similar to the “Paid to Read” stuff. I will not analyze it (at least in this post).
Monday, February 12, 2007
Advertising – Human Ads
Human Ads:
- Word of mouth
- Celebrity marketing
- Body advertisements (e.g. Tattoos of brands)
- Surname ads = name of brands (to change one’s surname to a brand’s name)
The first three are obvious and well-discussed. As concerns the forth, I have never seen that kind of advertising anywhere or heared of something similar. One day I thought that someone could just change his/her surname into a brand’s name for advertising purposes.
Offers for body advertisements can one find very often on Ebay.
- Word of mouth
- Celebrity marketing
- Body advertisements (e.g. Tattoos of brands)
- Surname ads = name of brands (to change one’s surname to a brand’s name)
The first three are obvious and well-discussed. As concerns the forth, I have never seen that kind of advertising anywhere or heared of something similar. One day I thought that someone could just change his/her surname into a brand’s name for advertising purposes.
Offers for body advertisements can one find very often on Ebay.
Thursday, April 20, 2006
Ad Copy
Copy is the message that an ad is trying to communicate. Sometimes it is a written message in a newspaper or a website and sometimes a short video in tv or an audio file on a radio broadcast, etc. Whether written, read or transmitted in any way, copy is what the advertiser wants us to listen and pay attention to.
All advertisements tell a story; sometimes a story is more appealing or less appealing than others. So, in order to have an eye-catching, effective ad you need an attractive story but also the right copy. Think of that: The same story seems to appeal differently from storyteller to storyteller. Exactly the same applies to different copies for the same story.
Every ad message is based in either logical reasons or sentimental reasons. Sometimes it refers to both ways. There is no perfect solution; according to the product or service and the ad audience it may be preferable to enlist logical reasons (e.g. for a business software or an ERP) or sentimental reasons (e.g. for a luxurious and status car).
As regards the ad copy there are two options as well. You can either be direct to your audience or indirect. Direct copy means that it is written like you refer to the each of the audience personally while indirect is more of a general call for action. Direct copies are very common in internet ads and in infomercials. Indirect ads are more common in other media like regular tv ads and newspapers. There is also no better solution between those two. Sometimes it is more preferable to be direct and other to be indirect. An example of preferable direct copies may refer to products that sales are based in impulse purchases while in products where much consideration is needed before an action is taken, indirect messages may be better. Generally in low involvement products or services, direct ads are better. On the contrary, in high involvement products indirect messages may be better. Of course this is not a rule and doesn’t apply in all occasions.
It is also very common for ads based in sentimental reasons to use copies that respond directly to the audience, while those that cite logical reasons to have a more indirect approach.
Fine Resources on the net about how to write effective ad copies:
All advertisements tell a story; sometimes a story is more appealing or less appealing than others. So, in order to have an eye-catching, effective ad you need an attractive story but also the right copy. Think of that: The same story seems to appeal differently from storyteller to storyteller. Exactly the same applies to different copies for the same story.
Every ad message is based in either logical reasons or sentimental reasons. Sometimes it refers to both ways. There is no perfect solution; according to the product or service and the ad audience it may be preferable to enlist logical reasons (e.g. for a business software or an ERP) or sentimental reasons (e.g. for a luxurious and status car).
As regards the ad copy there are two options as well. You can either be direct to your audience or indirect. Direct copy means that it is written like you refer to the each of the audience personally while indirect is more of a general call for action. Direct copies are very common in internet ads and in infomercials. Indirect ads are more common in other media like regular tv ads and newspapers. There is also no better solution between those two. Sometimes it is more preferable to be direct and other to be indirect. An example of preferable direct copies may refer to products that sales are based in impulse purchases while in products where much consideration is needed before an action is taken, indirect messages may be better. Generally in low involvement products or services, direct ads are better. On the contrary, in high involvement products indirect messages may be better. Of course this is not a rule and doesn’t apply in all occasions.
It is also very common for ads based in sentimental reasons to use copies that respond directly to the audience, while those that cite logical reasons to have a more indirect approach.
Fine Resources on the net about how to write effective ad copies:
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