This is a notification that my sites showed in the last but one post were all deleted (Global Solutions, ERP, etc.).
There were too many sites and I couldn't manage them all. So instead of being incomplete I have chosen to delete them.
Thursday, March 23, 2006
Friday, March 10, 2006
Search Engine Optimization (SEO)
Search Engine Optimization is an advanced internet marketing technique in which a website is being optimized for better ranking in search engines. Provided the fact that millions of users visit search engines such as Google and Yahoo! everyday searching for specific products or sites, a high ranking can offer a great advantage to its owner.
Search Engine Optimization is done using submissions of the sites to the engines and with keyword that attract customers (such as "free", "download", etc.) and may be searched by them. Normally those services are available by specialized companies who are responsible for tasks like these. However many companies overcharge for services like that. Although SEO is very useful it is not the perfect marketing tool and it must be combined with other marketing techniques (both internet marketing tools and traditional ones) thus internet businesses should keep the spending on SEO techniques at low levels. A balance between SEO and other marketing means should be kept because high rankings in search engines do not guarantee neither sales nor high visibility of the respective site.
Internet marketers are divided on those who are in great favor of SEO and those who believe it is not a very good investment. The best way to find out for one's individual need is to measure ROI (that is Return On Investment). A site owner can initiate a SEO and measure the outcome (cost - benefit analysis) and find out if it is a good investment (with high return that is sales) or a bad one (with low visibility and/or sales). A useful tip at this first step is to keep initial costs at low level so as to find if that technique is favorable or not.
Search Engine Optimization is done using submissions of the sites to the engines and with keyword that attract customers (such as "free", "download", etc.) and may be searched by them. Normally those services are available by specialized companies who are responsible for tasks like these. However many companies overcharge for services like that. Although SEO is very useful it is not the perfect marketing tool and it must be combined with other marketing techniques (both internet marketing tools and traditional ones) thus internet businesses should keep the spending on SEO techniques at low levels. A balance between SEO and other marketing means should be kept because high rankings in search engines do not guarantee neither sales nor high visibility of the respective site.
Internet marketers are divided on those who are in great favor of SEO and those who believe it is not a very good investment. The best way to find out for one's individual need is to measure ROI (that is Return On Investment). A site owner can initiate a SEO and measure the outcome (cost - benefit analysis) and find out if it is a good investment (with high return that is sales) or a bad one (with low visibility and/or sales). A useful tip at this first step is to keep initial costs at low level so as to find if that technique is favorable or not.
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